Here is my final instalment in the ‘Wh’ series — What I wish I knew before starting my brand, Love, Kaapi.
Starting my journey with Love, Kaapi has been a beautiful blend of passion and discovery. While the excitement of launching my own business was palpable, there were invaluable lessons I wish I had known from the very beginning.
1. The Power of Packaging
When I first launched, I underestimated the impact of packaging. It’s not just a vessel for your product; it’s the first impression you make on your customers. Thoughtful, eye-catching packaging can tell your brand story and create an emotional connection before the product is even tasted. Whether it's Mysore Nuggets coffee or a classic filter kaapi blend, great packaging enhances the entire experience. Investing in it is investing in your brand’s identity.
2. Listening to Client Feedback
In the early days, I was eager to push my vision without fully considering the voice of my customers. Taking client feedback is not just important; it’s essential. Each piece of feedback is a treasure trove of insights that can guide improvements and innovations. Listening to my customers has transformed my offerings—be it fine-tuning the roast profile of our filter kaapi or introducing new single estate variants—and deepened the relationship I have with my community.
3. Embracing a Learning Mindset
One of the most surprising aspects of entrepreneurship is how much there is to learn. I initially thought I had a solid grasp on my business model, but the reality is that every day brings new challenges and opportunities. Being ready to learn—whether from successes or failures—has become my mantra. From understanding the legacy of Mysore Nuggets coffee to optimizing packaging logistics, embracing the learning curve has enriched my skills and fostered resilience.
4. Providing Value Beyond the Product
I quickly realized that success isn’t solely about selling a product; it’s about providing genuine value. Love, Kaapi isn’t just about coffee; it’s about creating experiences and building a community. Whether someone is new to brewing filter kaapi or is a seasoned kaapi connoisseur, our goal has been to educate, inspire, and connect. Understanding what my customers truly value has allowed me to tailor my offerings in a way that resonates deeply, fostering loyalty and trust.
In Conclusion
As I reflect on my journey, I see how these lessons have shaped Love, Kaapi into what it is today. Each misstep and triumph has been a stepping stone, guiding me toward creating a brand that not only sells but also serves. For anyone embarking on a similar path, remember: it’s a journey of learning, connection, and continuous growth — just like the perfect cup of filter kaapi, brewed with intention and love.