Here is the fourth instalment of the 'Wh' series where I attempt to answer the questions from the POV of a coffee-preneur .
Following the footsteps of my family that has been in the feild of coffee coffee cultivation in the town of Chikamagalur, I started a coffee business 4 years ago called Love, Kaapi. We are a D2C brand that focuses on shipping the best quality coffee to our clients pan India. We are coffee planters based in Chikamagalur. Since we have access to the top quality beans produced from our estates, I decided to set up a brand that focuses on quality and authenticity. Our promise to our clients - we roast coffee afresh when you place an order on www.lovekaapi.com .We ship coffee pan India and assure the highest quality.
At Love, Kaapi, our ideal client is a discerning coffee lover who values quality and authenticity. Here’s a deeper look into who they are:
They prioritize premium coffee experiences and appreciate the difference that fresh, high-quality beans make.
They are willing to invest in superior products over mass-market options.
They understand the benefits of freshly roasted coffee, including better flavor and aroma.
They appreciate products that are sustainably sourced and ethically produced.
They see coffee as an art form and often enjoy exploring different flavor profiles and brewing techniques.
They appreciate our commitment to sustainability.
They may also purchase our coffee as a thoughtful gift for friends and family, valuing the personal touch and story behind each bag.
"Who is the ideal client?" is a question that I have pondered a lot over and tweaked the answer quite a few times over the years. But now, I'd like to believe that I've cracked the question.
Best,
Supriya